BINA

Privacy Policy

Your Family's Privacy Matters

At Bina, protecting children's privacy and building trust with families is our priority. This Privacy Policy explains how we collect, use, store, and protect personal data in accordance with applicable privacy laws, including Malaysia's Personal Data Protection Act 2010 (PDPA) and the EU General Data Protection Regulation (GDPR) where applicable.

1. Information We Collect

We collect only information needed to provide and improve Bina, including:

  • Parent or guardian account information (name, email, phone number)
  • Subscription and billing information
  • Device information and technical identifiers
  • Usage data to improve safety, performance, and user experience
  • Child profile information provided by parents (such as age range and preferences) to personalise the Bina experience

We do not collect unnecessary personal information from children.

2. How We Use Information

We use data to:

  • Provide safe AI experiences for children
  • Personalise learning and recommendations
  • Enable parental control features
  • Manage screen time and digital wellbeing tools
  • Improve safety systems and service performance
  • Communicate important updates

3. AI & Children's Privacy

Bina is designed specifically for children's digital safety.

  • Child conversations are used only to provide and improve Bina services
  • We do not sell children's data
  • We do not use children's conversations to train external AI models
  • Parents remain in control of their child's account settings

4. Data Security

We use appropriate technical and organisational measures to protect personal data, including encryption during transmission and storage, access controls, and restricted employee access.

5. Data Storage & International Transfers

Bina may store and process data through trusted service providers. Where data is transferred internationally, we apply appropriate safeguards required by applicable privacy laws.

6. Your Privacy Rights

Depending on applicable law, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion of your data
  • Withdraw consent where applicable
  • Object to certain processing activities
  • Request restriction of processing

You can contact us at: hello@binakids.com

7. Cookies

Bina uses essential cookies and similar technologies required for the operation of our services. If we use optional analytics or other cookies, we will request consent where required by applicable laws.

8. Updates

We may update this Privacy Policy from time to time. If significant changes affect your rights, we will provide appropriate notice.